Jo Thornton - My Blog - Breast Enhancing Advice, Product Updates and Chat

 

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Category: Jo Thornton News

  1. Holiday Details August 2nd - Sunday 10th 2025

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    I'm having a holiday! Sort of.

    As I'm sure you have seen on my super bright and annoying pop-up, I am on a semi-holiday this week. 

    Normally I fully shut my shop, but I am not going away this year, and have decided to keep it semi-open so I can continue to help. I will be visiting my parents, but I can take a lot of stock with me, and for those who don't know, my Mum helps me pack many of my styles, so we have lots of products there already!

    To expand on my notice:

    • I will be unable to post any Full Breast Form Pairs or singles. These are just too big and heavy for me to take :(

    But, all Full Breast Form Pairs/Singles bought between Monday 4th and Friday 8th will be upgraded to Tracked 24 delivery to arrive Tuesday 12th. Just select free shipping and I will upgrade you :)

    • I will be able to post the Breast Enhancers, and all Adhesive Tapes.  I will have limited stocks of the styles that my Mum does not pack, but I will add a notice if I run out of those. 

     

    • I will be posting on Monday 4th, Wednesday 6th and Saturday 9th. The usual delivery timeframes will apply.

     

    • I will be emailing, so do fire your questions at me! It will just take me longer to reply, which I hope you understand. 

    ♡ Jo ♡

    P.S
    Thank you for your patience whilst I scale back for the week. I am sad that I am not going away, but not remotely sad that I don't have to do all the packing! I always take Honey and my other cats (Honey has featured a lot through the years so many of you know her!) and with her health needs (kidney/thyroid etc!) and general cat packing, it is such a big task! My parents are already "kitted" up for us, so that makes it much easier. Thanks Mum and Dad :)

  2. Style 7 Box Option

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    A Change to Style 7 Breast Enhancer Packaging

    I always want to make sure that the packaging for my breast enhancers is both practical and protective, but sometimes unexpected challenges come up. Unfortunately, I’ve had to make the difficult decision to remove the rigid magnetic box option for my Style 7 breast enhancers—at least for now.

    The issue is that my UK-based box manufacturer has recently reduced the range of sizes they offer. I completely understand why—these are challenging times for many businesses, and stocking a wide variety of sizes can be difficult. However, this has left me in a tricky situation. The next available size up is far too large, and the previous size was just about workable, but not ideal for everyone.

    The Packaging Solution Going Forward

    For now, the Style 7 breast enhancers will come as standard in the simple tissue paper.  If you'd like an upgrade, I will still offer the organza bag, which keeps them safe while also being a more flexible storage option. If you do need a rigid box for discretion when receiving your order, I will be adding a plain card box for postage, it's not pretty, but you could also use it for long-term storage.

    I’ll continue looking for a better attractive box packaging solution in the future, but I didn’t want to offer something that wasn’t quite right. I know this will be disappointing for some customers, and I’m really sorry for that. If you have any thoughts or suggestions, I’d love to hear them—your feedback always helps me find the best solutions!

    Thank you for your understanding :)

  3. Suspension of Posting to Europe :(

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    In Brief: I am so sorry to say that I have had to close my sales to Europe and Northern Ireland due to new rules.

    In Detail: The EU have brought in some new rules regarding safety, to ensure that products sold in Europe are safe and have appropriate traceability. I agree with that, and that's not an issue for my products. The issue is the fact that I am not based in the EU and I would need to also have a representative based in Europe. So, a registered office, a registered part of my business etc. I don't have that, so I would have to appoint an external one, which is where the problem lies.

    The costs for this are high and beyond the profit I make selling in Europe, making it counterproductive.

    As a result, I have had to suspend my sales to Europe and Northern Ireland, where these rules are now in effect.

    When the VAT rules changed last year, I was able to continue selling to my lovely European customers via ETSY, who are able to handle all the tax matters, but with this new change I have had to close those down.

    I am aware that I have repeat customers in Ireland and various other countries in Europe, so I am so sorry to let you down.

    I will be monitoring this situation, and hoping that I can find a more cost-effective solution in the future. 

    With sadness and hope, 

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  4. Price Increases

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    Why I'm Raising My Prices – And What That Means for You

    I wanted to take a moment to talk about something that's been on my mind for a while now—price increases. I’ve been running my shop for quite a few years, and during that time, I’ve done everything I can to keep prices fair and steady. In fact, for some of my products, I haven’t raised prices in over six years! That’s despite the fact that the cost of silicone, manufacturing, and just about everything else involved in running my shop has gone up considerably.

    For a long time, I was able to absorb these rising costs because I wanted to keep things affordable for you. I know how tough things have been with inflation affecting all of us. But as much as I hate to do it, I’ve reached a point where it’s just not sustainable for me to continue without making some adjustments to my prices. I’d rather be honest and upfront with you all about it.

    Why Some Prices Are Rising More Than Others
    You might notice that some of the prices will increase more than others. The reason for that is I’ve always tried to price my products according to their actual costs, rather than just applying a blanket price rise across everything. Some products naturally have higher production costs, while others are more affordable to make, and I’ve reflected that in my pricing. But after years of trying to hold steady, those products that have seen no changes for six years may now have larger price jumps, simply because the costs have gone up that much over time.

    It’s About Sustainability
    I’ve always said I’d rather keep my shop running than close it, even if it means adjusting prices to stay afloat. I want to be here for the people who need me and my products, and the best way to do that is to make sure I can keep the business sustainable. It’s a decision that doesn’t come easily, but it’s one I’ve had to make to ensure I can keep bringing you the products and services you love.

    I Understand Things Are Tough
    I completely understand that many of you are feeling the pinch as well, so I’m doing something to help. Over the next month or so, I’ll be going through my stock and putting together a selection of seconds that I can offer at discounted prices. These will be products with minor imperfections but are still perfectly good for use. I hope that by offering these, I can make things a bit easier for those of you who might be struggling right now.

    Thank you so much for your understanding and continued support. I really do appreciate each and every one of you, and I’m committed to making sure my shop remains a place where you feel valued.

    Warmly,
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  7. Little Stocks Update

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    Just a quick little stock update for you:

    I've had some terrible issues with sourcing my raw materials for my products, so you may have noticed that some of my breast forms in particular have sold out.  I have to allow that to happen, starting production after that due to these logistics, and I am so sorry about that. It means I will do bigger production runs when I do. 

    The good news is that all the breast forms are currently in production, as well as breast enhancer styles 9 and 12. I am hoping for the following:

    • Styles 9 and 12 to finish first and be back in stock in around 3 weeks.
    • All breast forms to be finished and restocked by the end of April absolute latest, but hopefully closer to mid-April.

    All my other breast enhancers are just going into production now :) 

  8. Black Friday

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    Black Friday. Instagram post.

     

    It rolls around fast, but here we are again with another Black Friday/Black Friday week/Black Friday Month.

    You can probably see that I'm not running offers for it here on my site, or anywhere else that you might find me.

    The simple reason being that for an independent shop, it's become a beast that we can't contain. Buyers expect massive savings beyond the scope of what a small business can afford. It does depend on the business of course, so I can only really speak for my little store, but many of us keep our prices as low as we can and run on small profit margins all year round.  We operate our shops from a place of love and care for our customers, offering value and quality of service and product. Our costs are high, being such little enterprises who don't have the buying power of large stores, and we absorb those in order to offer a great value product.  

    So, when it comes to massive savings, it's just something I can't do.  If I could do it, it would mean I would be charging you too much in the first place.  

    I think that's a better way to run my store for you, and I hope you agree. 

    sign-2014-8-20-15.2.46 x x x 

  9. Latest Royal Mail Strike Information

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    Here is the latest update from Royal Mail regarding ongoing industrial action affecting my posting and deliveries of your products:

     

    Information about deliveries

    Strike action in delivery offices will take place on Friday 4 November and Thursday 9 November. Customers will not receive a delivery on those days.

    Customer Service Points will be closed on those days and Redelivery and Parcel Collect services won't be operating.

  10. Update

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    My last blog post saved as an empty page (thank you Georgina for letting me know), so hopefully this one will pop up ok for you.

    First, a little breast enhancer update -

    Back in stock

     

    I can now expand on that information, and let you know that style 12 should be here this week, and I shall check them in and pop them on the site as soon as possible. 

    In other news, it was a Feminist Icon article that I'd written for you that didn't save, so I'll get another one added soon. I do like to write about them occasionally, and I find it very interesting myself to do the research. 

    Finally, to let you know what I am up to behind the scenes, besides the usual day-to-day activities, I am currently working on my stock software to make sure it is accurate. I've been using it since November 2019, and I've realised that due to the very complicated setup I have (mainly due to products being added on to other products), the stock numbers I have are not accurate.  This of course affects my accounting side of things, but also affects you, as I can't be sure what the stock levels are.  I've uncovered some bigger issues hidden underneath that too, which means it's time to delve deeper into it.  I can't delay any longer and must figure them out and address them, to make sure it is all working well.  It's a huge job! I like a challenge and a puzzle, but some of this has me stumped. Where can an entire box of fashion tape vanish to? Answers on a postcard please! :) 

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