Jo Thornton - My Blog - Breast Enhancing Advice, Product Updates and Chat

 

My Blog...for helpful guides, product spotlights, Jo Thornton news, general chat and my hopefully interesting musings :) 

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  1. Here is it, my first digital comparison drawing of the 400g breast forms in full glorious colours! 

    I will tidy it all up with finer lines and one day and make it much prettier looking, but for now it fulfills the purpose and shows you a fabulous comparison of the shapes and sizes. You can print the PDF out in what should be accurate sizing, and I hope it will really help you.  Just make sure your printer is set to print at 100% size. 

    I started with the 300g and somehow moved on to the 400g before finishing, so I'll head back and finish that one next. Replicating the different sizes for each should be much quicker now that I've got the shapes digitised :)

    This new PDF will be added to all the 400g breast form pages and help pages.

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  2. Happy sunny June day! 

    It still amazes me that anyone reads this little blog, but I know that new and "old" customers alike do, so here is a little update for you, fresh from my head!

    As many of you know, I run the store on my own, with help for the packing side of things from my lovely Mum.

    My daily tasks do vary, but generally I spend the morning doing urgent emails, then packaging up and dispatching orders, and dealing with urgent stock tasks. I then get to go back to emails later in the afternoon on a Monday, mid/late morning on other days.  The emails I receive and like to send are detailed, so these usually take me a few hours.  

    The rest of the day is then left for other tasks, and it is keeping struggle with.  My to-do list/wish list grows and never shrinks! When you run a little shop, there is so much that goes on behind the scenes. 

    These really vary and are tasks such as:

    • Accounting
    • Tax
    • VAT
    • Stock Planning
    • Stock designing
    • Stock manufacture and shipping
    • Postage tasks
    • Social Media
    • Website and other stores updating
    • Product pages updating
    • Photography
    • Dealing with things going wrong (yes PC, I am talking to you),
    • etc etc.
    • Ordering supplies such as packaging

    These are just broad categories, but there are often many of each task needing doing at one time. 

    On the one hand I know my customer facing tasks are the most important, but it is also true that doing these other longer tasks do help you and are super important. 

    As an example, the new breast form graphics that I am currently designing. It's taken me quite a while to learn the software, but I am at last getting there.  It's just taking a lot longer than I thought and they are not even finished yet. I get sad that it means I am not replying to emails straight away when doing tasks like that, but the key point I just realised is:

    these tasks help you, my customers.

    They may not all be quite as direct with helping you, but they all do. Keeping the tax man happy keeps my shop open and able to help you, ordering good value postage supplies means I can send your items well protected and keep my prices down, keeping the website updated with stocks makes sure you can buy what you'd like to buy etc.

    It's this I need to remind myself

    So how to find more time?!

    With all this in mind I've decided to have a day every few weeks where I don't dispatch/post out products to you.  By doing this is won't take me the full double time the next day, but it will give me a valuable few hours where I can work on some of the other tasks.

    I will pop a note in the store to give plenty of notice, so you know to get your orders in if urgent. 

    Hopefully this will mean I am able to improve my customer experience, as well as oiling the cogs better behind the scenes :) 

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  3. I've made a new video to show you the new size :)

  4. To follow on from my last two posts, I have received my pen tablet! It is amazing but has a little fault with an accessory, so I'm getting it replaced. I think it is going to take me a little while to get used to it, but I hope to be able to bring you much better product sketches in the future.

    In the meantime, I have been working on a new Amazon store to give a much better customer experience there.  I can be honest here as it is my little blog, that I do have mixed feelings about being a seller on Amazon. They do have their benefits for some of my customers, as their logistics services are second-to-none with the Prime delivery options.  From a customer comprehension point of view though, they are trickier, as I am very limited to what information I can give to the customer. They don't give me many characters or images to explain the product, so with a product like mine, that can make it very tricky. 

    I am hoping that my new store will help with that. As I am now a registered brand on Amazon, I am able to custom build a store, and within that I can custom make pages of information which will really help.  I hope!

    Amazon Store Progress

    It's a slow process, but I am pleased about how it is getting on and hope it will be up and running soon. 

    If you are ever in doubt if I would prefer for you to buy here on my Amazon store, the answer is absolutely here! The Amazon fees are the biggest I face, and it certainly does make it difficult for us little businesses to be on there, but as many customers head straight to Amazon it's essential for me to be there and I am very grateful for the number of people who find me through my Amazon presence. On my website however, I am able to offer options for packaging such as boxes and organza bags, add-ons such as adhesive tapes, videos and guides to help you, and you can email me whenever you like.  I love serving you here, as it's our own little space to connect and interact.

    I better get back to doing this store for now though :)

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  5. To follow on from my last post, here is the quick sketch for the 400g breast forms. 

    Comparision 400g forms

    Sorry it's not so neat! Instead of re-drawing it for you, I spent the time researching and ordering a graphics tablet.  Hopefully, I will be able to recreate it really well for you digitally that way.  I'm quite arty, so I am looking forward to using it to make you more resources to help.

    It may take me a while to get the hang of using it, but thanks to a lovely customer who replied to my previous post, I now have QCAD, which is software to help with making technical drawings. Fingers crossed! 

    You can however see from this sketch that there are only subtle differences at the top between style 1 (in green) and 2 (in purple), that the triangle shape is a balance between width and height (she manages more width due to her concave back meaning there is more silicone to spread out wider) and that the pear shape in red is a much bigger flatter style, so great for bigger body frames looking for a more subtle look. 

    If you have any questions, do let me know. 

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  6. Lightbulb

    I was chatting to a customer yesterday, and I suggested that they drew out the breast form they are interested in on a piece of paper, following the images on the site to help with the shape.

    I then sat down in the evening and thought, why haven't I done that for you?! 

    With the breast forms, they have the advantage of all going up in the same size increments and can therefore be directly compared. The only difference is the shape and how that is distributed. 

    Some a wider and flatter, and some are narrow and deeper/perkier. 

    It would surely be great for you if you had a visual guide for that, and especially if there was a printout you could do for each size if you wish. That way you can print it out and compare with your bras/the forms you already have/your body shape to see what would work best for you.

    I've had a try and I can draw them out well, one on top of each other in different colours to show you which style is which.  It's not the swishest and most sophisticated way of rendering it, but I'm sure it will really help until I can work out a better graphics way to do it for you.

    The only challenge I can see is ensuring that if you print it, it's replicated exactly in the right size.

    Here is my first try and draft.

    300g Styles Comparison

    Teardrop Style 2 is in the purple (small and pert)

    The Triangle is in the orange (wider, concave back and a mid-shaped style)

    Teardrop Style 1 is in the green (taller and pert)

    The Pear Shape is in the red, and is the biggest style, but with the least depth so the most subtle style.

     

    I think it will be really helpful for some, so I will get to drawing and scanning these as best I can, and then making them available to see and download.  

    If anyone has graphics ideas and knowledge about how I can do this best, please do get in touch :)

    [email protected]

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  7. news I'm back up and running fully post-Covid and all the complexities it brought, and I've just remembered that I didn't let you know the great news.
    Style 12 is getting a bigger version!  Jo Thornton Style 12 Burgundy

     

    I started working on her a while ago and she went into production recently, and will soon be here for me to share with you.

    Style 12 works so well, with her concave back to give you a boost whilst sitting great against your chest of any size, but I am getting more and more 38/40/42" band ladies who have small cup sizes and would just like a little more shape.  This is the same for the trans community too, who are often in the wider band sizes, so need an enhancer with a little more width and the possibility for growth.  My current style 12 size is huge for ladies with smaller band sizes, but not quite wide enough for those with bigger bands needing a mid to bigger boost.

    The only option until now has been my triangle full breast forms in the 400g size, which is a big enough step up to make a good difference and give a great weight.  The issue for some has been the cost, as they come with a fully crafted and darkened nipple, which adds a great amount of cost. Many customers do not want/need this as they are looking for something more for the odd night out. 

    So, I decided in the New Year to go for it and make pairs in a 360g each side with no nipple. This keeps the costs right down for you, and makes them the biggest breast enhancer in my range, as they are a whopping 720g a pair. 

    She's due in soon, so I shall be getting the photos done and getting her on the site for you asap.  YAY!


    Out with the Old:

    With an equally heavy heart, it's time to say goodbye to style 7a.

    She was one of the first styles I made, right back in 2006 and has been a big part of my range ever since.  Over time I've developed new styles to the great range I have today, and there are sometimes a lot of overlap with styles that fit people. It can get a bit confusing with choice, plus there are still sizes that I can't cater for as much as I'd like to (hence the introduction of the bigger style 12).  I have to make space in my budgets and looking at style 7a, I realised it was time she retired after all her fabulous hard work through the years.  Most women find style 7b a better size, or are catered for with style 9, so it's a logical move to retire her and concentrate on new styles to help fill the gaps in my range.  I have lots of stocks left and I will keep these exclusively for my site alone, once the stocks run lower.  This should ensure that she will be available for a good while for those looking for a new pair.  After that style 7b will simply become style 7. 

    Goodbye my lovely style 7a, you've been fabulous! Style 7 party

     

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